A ‘FULL HOUSE’ FOR BARCREST GROUP AND MECCA BINGO
28/01/2010
Barcrest Group and Mecca Bingo are to build on the success of ICONIC sb with an extended roll out of Category C content to the entire Mecca estate of over 100 clubs.
Over 100 new Triple 7 cabinets, fully networked with the ICONIC sb system, will be installed during February. Once complete, all Mecca clubs will enjoy access to the library of over 40 Category C titles, allowing them to select a tailor-made content mix of games per site. The library includes ‘Captain Jackpot’s Treasure Troves’, the massively successful community game which has been responsible for driving up income in Mecca, plus new community games ‘Hot Rocks’; ‘Money Mad Martians’ and ‘Rainbow Riches Party’ using the legendary brand, synonymous with fun and entertainment.
Mohammed Zabed, Head Of Amusements, explained: “The decision to extend ICONIC sb to all our 103 clubs is part of Mecca’s ongoing strategy to deliver the best amusement machine offer, broadening and enhancing the customer experience with the emphasis on the latest technology, quicker delivery of new content and value for money. Having listened carefully to feedback from our customers, we are confident that we will meet and exceed their expectations while at the same time attracting new players.”
Tim Kennedy, Sales & Commercial Director, commented: “The extended roll-out of ICONIC sb provides a framework to meet the demands of Mecca's future retail developments, and reflects the ongoing and strengthening relationship between IGT-UK Group and Rank Group.”
